Doing the Unrealistic

I recently sent out an electronic newsletter with the subject Doing the Unrealistic. I borrowed this theme from he book The 4-Hour Work Week by Timothy Ferriss after reading the section Doing the Unrealistic is Easier Than Doing the Realistic. There is a lesson here that we can all apply to our businesses. When I talk with clients and associates, those that seem to be doing well are the ones that are being unrealistic. Those that are being realistic seem to be suffering. Perhaps it’s time to ask what unrealistic action you can take to move business forward.

And while I’m talking about doing the unrealistic, that might apply to the photo above. This was taken on an assignment for a client David Thorne Landscape Architect and James Rogers Builder. His assignment was to capture the house, on the top of a hill surrounded by landscaping featuring California native plants. We had planned to photograph some other sections of the property in the evening light. After I captured the images I though were appropriate, I walked around to the east side of the house and saw this scene.  Normally it would be unrealistic to photograph a back-lit house and a garden in shadow against the setting sun.  I was struck by the scene though and thought it might work if I could use HDR, but even multiple exposures on a very windy evening seemed unrealistic with the plants blowing in the wind.  I’ll leave it to you to decide if it worked. The architect that designed the house is Richard E. Bartlett of Orinda.