A Week in Review

I’ve been very busy the past few weeks. Here’s what one week looked like,  with six shoots in seven days. On Saturday October 27 we were at Ashby Lumber’s Concord store to capture photos for their new website. One of the location on that site is their milling facility.

Milling facility at Ashby Lumber’s Concord store.

While it might not be as glamorous as some of the jobs we shoot, it did prove challenging. The lighting in the milling facility presented an extreme range of light values with bright sun streaming in the barn door openings, a dark interior an people working the big band saw. To manage this we set up the camera to capture multiple exposures. We used Photomatix with the ghosting option to remove the ghosting caused by people in different positions in different exposures. On Sunday October 28 we were at the Berkeley store.

On Monday morning we photographed a whole house remodel  in the Sea Cliff region of San Francisco for Stephen Barlow Architect, an out-of-town architect based in New York. We started on the top floor of the project with the bedroom/solarium and worked our way down four flights  of stairs to the basement.

Bedroom/Solarium Sea Cliff Remodel

Tuesday morning found us photographing a bathroom remodel in Berkeley  for Levitch Design/Build Associates.

Bath remodel photographed for Levitch Design/Build Associates

Thursday we took the day off and I went paddling with some kayaking buddies. More on that at wherestreve.com.

On Friday morning, it was another project for Levitch Design/Build Associates. A basement/garage remodel that included a kitchenette.

Kitchenette

Then after a few hours of down time we headed to the Westfield Shopping Center in San Francisco to photograph store displays for Adidas. For this gig we start after the store closes at 8:30 in the evening and work for a couple of hours to capture the images the client needs.

The Adidas Ready to Go Campaign

The demand for our services seems to keep growing.

Adidas Store Photo Shoot

We recently had the opportunity to photograph the remodeled Adidas store at the San Francisco Westfield San Francisco Center. This was a morning shoot, since we needed to be out of the store before they opened at 10:00 in the morning. For this job we made use of available light since we were on a tight time schedule and trying to light a retail space with lights could be real challenge. One of our specialties is making good use of available light. One thing you don’t see are some of the annoying reflections in the glass which we were able to control by flagging off the most annoying reflections.

Photo Shoot for Adidas

Monday morning found us photographing store displays for Adidas at the Westfield Mall in San Francisco. I had my assistant Marco with me to help schlep gear and assist with the technical aspects of the shoot. The store faces Market Street, and at 8:00 AM in the morning there is a fair amount of pedestrian traffic, so one of the challenges was trying to capture the store front free of people. Our job also took us inside the store to photograph in-store displays. Our assignment was to document the XBYO. For this collection adidas Originals enlisted the skills of famed Japanese pattern cutter Satomi Nakamura from Japanese fashion label COMME Des GARÇONS.