December AIA Newsletter

One of our clients, Levitch Associates, Inc. is featured in the December East Bay AIA ARCHNews. The article describes the challenges of a residential remodeling project in East Bay city of Albany. The article includes several photos we captured of the project including the kitchen and bath. We’ve photographed over three dozen projects for Levitch in the past three years, with projects ranging from residential remodels to salon and restaurant remodels. The Levitch website features much of our work. We’ll be photographing more work for Levitch in 2019.

Tricks of the Trade – Part 2

Back in the days of film most photographers would use  lights to solve lighting problems. Adding light via artificial lights was called additive lighting. Many photographers still use lights. And a skilled photographer can get stunning results with effective use of lights.

I like to use subtractive lighting when it’s appropriate. Taking away the natural light when it’s creating problems. Here’s an example of how that works. Notice in the following image there is a bright highlight at the foot of the door cast by the sun coming through the overhead skylight.

I decided that this was a distraction from the overall composition. In the second frame you see my assistant, Ken, holding a card to cut the light.

The third image below shows the result of blending the first two images to remove the hot spot. Sometimes these hot spots can add to the composition, so I don’t have a hard rule for dealing with them. The same technique can be used to remove reflections on artwork or related reflective surfaces.

I like to work with natural light, since it tends to creates a sense  of drama and a sense of depth, and it helps show off design elements, particularly lighting that might not read as well with artificial light.

Congratulations to our Award Winning Clients

Congratulations to FMS Projects, Leff Construction, and McCutcheon Construction, Inc. for taking first place in the REMMIES awards. McCutcheon had several enteries, and the two entries for which we provided photos won first in kitchen and bath categories and the kitchen took the grand prize as well.  The REMMIES is an annual design contest sponsored by the San Francisco chapter of NARI (National Association of the Remodeling Industry). In this new economy you image is vital, and with so many people using the web to find you, having award winning photography to put on your website and in your marketing materials gives you an edge on the market. Now is the time to take action to make sure your photos are working for you. Call us at 510-841-0905.

Rub-a-Dub-Dub

We’ve had a number of inquiries in the past week about photographing remodeling projects, and a number of those projects are bathrooms. Here’s one of Treve’s favorite bathroom images, not because it shows off any grand space, but simply because it captures the ambiance of the space with clean and simple design. This image was captured for TurnerBuilt in Half Moon Bay.